TWO PATHS. ONE MISSION.
ZERO SUGAR. INFINITE RESULTS.
Most supplement brands are run by marketers.
Ours is run by a bodybuilder and a pharmacist.
Because we believe you deserve supplements designed by people who actually understand your body—inside and out.
Scroll to discover our story
MEET THE FOUNDERS
NITESH RAWAT
THE BODYBUILDER
"I spent 10 years building bodies. Then I realized—supplements were destroying them."
→ 12+ Years Bodybuilding Experience
→ Former Gym Owner & PT
→ Transformed 500+ Athletes
→ National Level Competitor
HIS WHY:
"I watched clients work their asses off, only to be sabotaged by sugar-loaded supplements. I couldn't recommend anything clean. So we built it."
SIMRAN KAUR
THE SCIENTIST
"I studied what goes INTO your body. And I was horrified by what the industry hides."
→ B.Pharma Graduate
→ Certified Drug License Holder
→ 8+ Years Pharmaceutical Research
→ Formulation Specialist
HER WHY:
"Every ingredient matters. Every gram counts. I formulate like I'm making it for my own family—because I am."
THE BEGINNING
How two strangers built a movement
THE FRUSTRATION
Nitesh was training athletes who were doing everything right—except their supplements were sabotaging them with hidden sugars, fillers, and artificial crap.
"I'd recommend protein. They'd buy it. Then gain fat instead of muscle. I felt like I was lying to them."
THE CONVERSATION
A friend introduced them. Nitesh shared his frustration. Simran shared the industry's dirty secrets.
"I told him: most brands use the cheapest ingredients and hide it behind 'proprietary blends.' We can do better."
They decided to build something they'd actually use themselves.
THE MISSION
Zero sugar. Zero BS. Maximum transparency.
Simran formulated. Nitesh tested. If it didn't meet their standards, it didn't exist.
"We rejected 7 manufacturers before finding one who'd meet our quality standards. Most thought we were crazy."
THE MOVEMENT
What started as "clean supplements for our friends" became a movement.
50,000+ athletes. Zero compromises. Real results.
"We're not building a brand. We're building a standard."
OUR NON-NEGOTIABLES
The principles we'll never compromise on
SCIENCE-FIRST
If it doesn't have research backing it, it doesn't go in the tub. Simran ensures every gram is justified.
ATHLETE-TESTED
Nitesh tests every batch himself. If he wouldn't drink it pre-workout, neither should you.
ZERO SUGAR, ZERO BS
Natural stevia sweetening. No hidden fillers. No proprietary blends. What you see is what you get.
COMMUNITY OVER PROFIT
We could cut costs. We could add sugar for taste. We don't. Because your results matter more than our margins.
WE'RE NOT FOR EVERYONE.
If you want cheap supplements loaded with sugar and empty promises, there are 1000 brands for you.
But if you want:
→ Supplements formulated by a licensed pharmacist
→ Tested by a bodybuilder who actually uses them
→ Zero sugar, zero compromises, maximum results
→ A brand that shows you EXACTLY what goes inside
Then you're in the right place.
Welcome to the movement.
FOLLOW THE JOURNEY
Behind-the-scenes daily
YouTube
Full transparency videos
10K+ athletes community